For a successful and long-term investment approach, knowledge about “statements” such as P&L, BS, and CF is crucial. From these statements, we can generate the profitability analysis, evaluate the company´s financial health, determine if the company is able to generate enough new cash (from CF), look deeply at how the company spent the money, determine if the dividends or share buybacks are in a safe area or endangered, and much more. This chapter provides the basic approach and introduction for these sections. Later, we will go through the detailed process in our case studies.
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